When putting a new business into action, even if it’s a new branch of a business that you already have in the works, you need to be as inviting to customers as possible. Some people will obviously notice that your new business is in action but if you want your launch to be a success, then you need to ask yourself the following question; “But will this get you customers?”. You need people to actually come in and maybe even make a purchase.
Getting too many customers on the first day might sound a little too good to be true but it can actually happen and very easily, at that. In fact, it’s entirely possible to get the most customers you’ve ever had on your very first day as well but there’s a catch to this. If your launch is fantastic, you’re giving the customers a little too much to expect and if you can’t fulfil half of those expectations in the days following your launch, the hype will die out and you’ll lose customers.
This is why your promotional activities on the first day should be flashy but true to what your customers can expect from you in the long run. That said, a great way to reflect what your customers can expect from you on your grand opening day is to put up a big banner that announces that you’re open for business and that you have something interesting to offer. After all, a grand opening banner attracts attention.
You don’ have to be shy about putting up banners to get customers to come pay a visit – the more you put up the better. You can put up a few in your parking area, a few in front of your store and some in the general vicinity. Don’t be afraid to be loud through your promotional media.