Business

Inaugurating a New Business

When putting a new business into action, even if it’s a new branch of a business that you already have in the works, you need to be as inviting to customers as possible. Some people will obviously notice that your new business is in action but if you want your launch to be a success, then you need to ask yourself the following question; “But will this get you customers?”. You need people to actually come in and maybe even make a purchase.

Getting too many customers on the first day might sound a little too good to be true but it can actually happen and very easily, at that. In fact, it’s entirely possible to get the most customers you’ve ever had on your very first day as well but there’s a catch to this. If your launch is fantastic, you’re giving the customers a little too much to expect and if you can’t fulfil half of those expectations in the days following your launch, the hype will die out and you’ll lose customers.

This is why your promotional activities on the first day should be flashy but true to what your customers can expect from you in the long run. That said, a great way to reflect what your customers can expect from you on your grand opening day is to put up a big banner that announces that you’re open for business and that you have something interesting to offer. After all, a grand opening banner attracts attention.

You don’ have to be shy about putting up banners to get customers to come pay a visit – the more you put up the better. You can put up a few in your parking area, a few in front of your store and some in the general vicinity. Don’t be afraid to be loud through your promotional media.

Improving Your Brand’s Recognition Online

These days, the world has changed quite a bit so you can’t rely on the same old marketing techniques anymore. If you truly want to be able to get your message across to as many people as possible, you are going to have to go digital and look into the various online resources that are often used for this purpose. The great thing is that there are so many platforms that are available to you that you are really not going to have to worry about whether or not you will be able to accomplish this task.

There are two basic directions in which you can end up taking your online marketing campaign. To start off with, you can do it on your own. This would basically involve managing your social media profiles on your own and talking to as many people as possible, thereby ensuring that you are able to keep in touch with the various potential customers that the internet has to offer you. While this is a perfect reasonable direction for small businesses to take, if your business starts to take off and you begin to get a lot more customers than you used to get, you will find it quite difficult to manage the influx of social media commentary that you are going to have to sift through.

This is where the second direction that you can go comes in. Instead of handling everything on your own, one thing that you can do is hire the various twitter marketing agencies that are working in the industry to handle your accounts for you. They would be able to create amazing marketing campaigns that would tell people what your brand is all about, and pretty soon you are going to get numerous people looking into your products and services.

Keeping Your Office Clean

If you have ever looked up studies or researches on maximizing productivity in the workplace, you will find that a lot of researchers have found that the environment and appearance of the workplace plays a huge role when it comes to productivity on a commercial setting. So, you want to make sure that your office is well lit, equipped with a good interior setup, and is kept clean at all times, and your cleaning staff will take care of that for you. However, if you happen to have a carpeted floor, then your cleaning staff cannot manage this domain, and you will instead have to find commercial carpet cleaners to do the job instead, in fact you can look into 580 carpet cleaning if you do not have any commercial carpet cleaners.

Carpets give a warmer feel, however, carpets can also become nothing short of health hazards if they are not properly cleaned and taken care of. With time, dust, dirt, hair, dead skin cells, different allergens and so on will start accumulating in the carpet, and this can be really difficult to remove by normal cleaning equipment, so even if you vacuum the carpet, it will only appear to be clean on a surface level, however the dirt and the germs will continue to linger within the carpet fibers.

This will end up with your carpet looking dull over time, and your employees becoming exposed to potential health hazards and diseases. This is why you need to have your carpets cleaned by professionals that are used to managing carpet cleaning jobs on a commercial level, because carpets on a commercial level are much complex and difficult to clean compared to residential carpet cleaning which happens to be a simpler process, so when you are choosing carpet cleaners, you need to make sure that you choose carpet cleaners that are experienced in or specialize in commercial carpet cleaning.

3 Noteworthy And Innovative Food Companies

The food industry is always brimming with opportunities and gaps that are just waiting to be identified. Here are a few start-ups that identified some great opportunities in the market and banked on them to provide people with healthy and delicious solutions to their food problems.

#1 The Buttermilk Company

A start-up by an Indian software engineer who got tired of missing her mom’s cooking and the authentic taste of India, the Buttermilk Company delivers a variety of Indian flavours to your doorstep. Mitra Raman was no stranger to missing the flavours of her home cooking when she moved to America as a student. This longing for authentic Indian flavours pushed her to start her own company which became a big success after it got accepted by Y Combinator’s accelerator.

Despite being accepted by an accelerator, Raman still faced plenty of challenges as she had no experience in the food industry. She learnt as she went along and managed to climb a pretty steep learning curve. Currently, her business serves over three hundred customers across America and her meal packets start at a low price of $4.

#2 EveryTable

Sam Polker left hedge fund trading to start a non-profit business called Feast which helped people find ways to work on improving their dietary health related problems. The business offered free produce, nutrition education, and cooking classes to educate people on how to cook more healthy food. Feast proved to be a huge success but was hard to sustain because of its non-profit business model.

Polker founded Everytable in 2015; a for-profit business that sold healthy foods but set prices based on the average income of households in an area. Everytable has been quite successful in medium income areas and has been expanding at a steady pace, it recently opened a store in Compton and another one is being planned for Watts.

#3 IncrediPops

IncrediPops was founded by a stay at home mom who had become tired of relying on medication and drugs to cure her daughter’s illness, an illness that no doctor was able to diagnose properly. Enza Hibler (the mother) gave up on conventional medication after three fruitless years and then she began researching on the digestive system herself.

After much studying, Hibler deduced that whatever you ate affected everything about you, this revelation led to her becoming more cautious about the food items she bought. Eventually, she founded IncrediPops; a company that sold frozen pops made with organic and raw foods. These pops were the result of tireless research and experimentation that she carried out to make food that her daughter enjoyed eating and was beneficial for her health as well.

The selling point of these pops was that they were healthy, free of additives, and they tasted good. Launching IncerdiPops was a big challenge for Hibler since she had zero experience in the food industry, but she made it work since she believed that this was her gift that she had to share with the world.